Tuesday, November 16, 2010

How to Use Nostalgia

I haven't blogged about a commercial for a bit. But, I was feeling ill and watching a little bit more tv than normal, and I happened across a Macy's commercial. And yeah, I've seen it before. But I'm not going to lie: it works on me everytime.

When I was a kid I spent quite a bit of time with my paternal grandparents. To say that my grandma had disdain for any media produced after 1960 wouldn't be overstating things. She hated modern sitcoms, movies music...and as a result, I watched a LOT of old musicals at her house. Lots of "I Love Lucy." When I see Bob Hope's face flash across the screen, I'm back in my grandparents's living room. Safe. Warm. Happy.

So when I see this commercial, it isn't about a department store. It isn't a crass attempt to get me to spend my hard-earned money (except, of course, it is). It's a reminder of who I am--who we were. And a subtle hint that we can get there again. Back to the good old days. If only we shop at Macy's.

What do you think? Does this commercial work on you, or is it just more noise?

1 comment:

Meredith said...

I love that commercial. I'm such a sucker for nostalgia too.