I thought I watched the Superbowl yesterday. Except, we talked a lot during the game. Which we watched on DVR so of course someone had called to tell us who won before the end. And we skipped the halftime show, and the singing at the start. Which was apparently too bad because the rumor is Christina Aguilera messed up the lyrics? Seriously?
Anyhoo, I did pay attention to the commercial. Maybe it was my one-semester stint as a marketing major. Maybe its just about how much I watch TV (trying to cut back. Really). But commercials fascinate me. Like, why can't there be a good local commercial? Why do some commercials make you laugh AND make you want to buy something (oh haii Old Spice Guy). And some just make you want to run screaming from the room?
So, here are my favorite commercials from yesterday. Which, btw, wasn't a great commercial superbowl. Pepsi particularly made me sad. They're usually so reliable.
I think I liked this because I have in my life watched a LOT of HGTV:
We actually rewound so my friend who was putting out kiddo fires, could see:
I loved this one too:
If you want to see the full rundown, check out this site.
Perhaps I'll post some failures tomorrow. But honest, who wants to watch them?
PS--I still think the best commercial was the VW force one below. Honestly. It won hands down.
Writing about writing, and surviving with four kids, and avoiding housework. Not in that order.
Showing posts with label advertising works too well. Show all posts
Showing posts with label advertising works too well. Show all posts
Monday, February 7, 2011
Monday, September 20, 2010
I Wish...
Sometimes marketing works a little too well. There's this Walmart commercial where the whole family is getting ready to watch the "big game." They're unpacking unhealthy, pre-packaged, snacky goodness out of their enviornmentally friendly blue bags, and tossing around a football. The whole family is involved. Everyone is beyond excited to sit in front of the tv for hours watching men throw a football around.
I'm jealous.
The truth: I can get excited about a football game. I tend to like college football, and if I've got a vested interest in one of the teams I will cheer and squeals.
But...
Even when I was in college, I tended to come late to a game. Seriously people, four hours on my feet or with my bum in an uncomfortable metal bleacher? And, I tended to do more people watching than game watching. Or at least equal parts.
The truth is, I aspire to be a real sports fan. It looks like so much fun. And there's Chips! And Dip! I should be involved in something that includes so many fun foods. But, I can't quite get there. And, the hubs doesn't help. He thinks sports are pretty boring unless you're playing (weird. i know. who would prefer getting actually sweaty to watching other people do it while you lounge around eating snack food? C'mon! I wish I could exercise the same way: watching others while I munched). And, my kids are pretty little. At their age, if Daddy doesn't care, why should they?
So, my future as a sports fanatic looks pretty shady. And really, like eating at Olive Garden, the commercials make it all look rosy and happy and the reality is much...less so. Still, it is probably a result of the messaging in commercials like this one that every year I try to throw or attend a Super Bowl party. I usually don't even know who's playing until the day of, but hey--we need more reasons to party in the dead of winter.
So, I give this commercial an A. Well executed, happy, and it always makes me want to consume copious amounts of chili and potato chips. Win!
I couldn't find a good quality video, but you get the idea:
How about you? Is there something you wish you liked? An activity that always looks fun until you try it? What do you wish?
I'm jealous.
The truth: I can get excited about a football game. I tend to like college football, and if I've got a vested interest in one of the teams I will cheer and squeals.
But...
Even when I was in college, I tended to come late to a game. Seriously people, four hours on my feet or with my bum in an uncomfortable metal bleacher? And, I tended to do more people watching than game watching. Or at least equal parts.
The truth is, I aspire to be a real sports fan. It looks like so much fun. And there's Chips! And Dip! I should be involved in something that includes so many fun foods. But, I can't quite get there. And, the hubs doesn't help. He thinks sports are pretty boring unless you're playing (weird. i know. who would prefer getting actually sweaty to watching other people do it while you lounge around eating snack food? C'mon! I wish I could exercise the same way: watching others while I munched). And, my kids are pretty little. At their age, if Daddy doesn't care, why should they?
So, my future as a sports fanatic looks pretty shady. And really, like eating at Olive Garden, the commercials make it all look rosy and happy and the reality is much...less so. Still, it is probably a result of the messaging in commercials like this one that every year I try to throw or attend a Super Bowl party. I usually don't even know who's playing until the day of, but hey--we need more reasons to party in the dead of winter.
So, I give this commercial an A. Well executed, happy, and it always makes me want to consume copious amounts of chili and potato chips. Win!
I couldn't find a good quality video, but you get the idea:
How about you? Is there something you wish you liked? An activity that always looks fun until you try it? What do you wish?
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